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WSL FRANCHISE BRANDING

TEAM
IDENTITY

Every WSL franchise is a brand. Territory colors, sponsor integration, kit zones — all governed by the WSL Identity System to ensure consistency and commercial value across the league.

FULL REGULATIONS ↗JOIN AS FRANCHISE ↗
01 · TEAM NAME

NAME FORMULA

Every WSL franchise follows a three-part naming convention. The nickname becomes a registered team asset owned by the franchise.

FORMULA
[Title Sponsor] + [Territory] + [Nickname]
e.g. Red Bull Punjab Warriors
ELEMENT
Title Sponsor
Primary commercial partner. Prefix to team name. Updated per season contract.
e.g. Red Bull
ELEMENT
Territory
State or region the franchise represents. Defines kit colors and fan base.
e.g. Punjab
ELEMENT
Nickname
Registered team identity chosen at franchise purchase. Cannot change mid-season.
e.g. Warriors
RULES
Nickname is chosen by the franchise owner at time of purchase.
Nickname must be approved by WSL and becomes a registered team asset.
Nickname cannot be changed during a season — only between seasons.
Title Sponsor prefix is updated each season per commercial contract.
If no title sponsor, team competes as [Territory] + [Nickname] only.
02 · COLOR SYSTEM

TERRITORY COLORS

Base colors are drawn from the territory's flag or regional identity. An optional sponsor accent layer can be applied to select kit elements per WSL Kit Spec. WSL must approve all color applications before season start.

Primary color
Territory flag
Main body of home kit, shorts
Secondary color
Territory flag
Shoulders, collar, cuffs
Sponsor accent
Sponsor brand
Optional accent elements
Light base
White / off-white
Away kit main body
INDIA LEAGUE — FRANCHISE COLORS
FRANCHISE
PRIMARY
SECONDARY
NOTES
Punjab
#FF6B00
#1A3A6B
Flag colors
Delhi
#C8102E
#D4A017
Delhi flag
Haryana
#1B5E20
#F9A825
Regional
Karnataka
#E65100
#FDD835
State flag
Himachal
#1565C0
#FFFFFF
State flag
Tamil Nadu
#4A0E0E
#212121
State flag
Maharashtra
#F9A825
#1565C0
State flag
Telangana
#311B92
#E91E8C
State flag
03 · KIT ZONES

ZONE MAP

The WSL kit template defines four mandatory zones. Teams customise within these zones. WSL controls badge placement and approves all designs before season start.

Z1
Left Chest — WSL Badge
CONTROLLED BY: WSL
Fixed WSL league badge. Mandatory on both kits. Size and position per WSL Kit Spec.
Z2
Chest Center — Title Sponsor
CONTROLLED BY: SPONSOR
Primary commercial zone. WSL sets min/max size. Sponsor must be WSL-approved.
Z3
Main Body — Territory Colors
CONTROLLED BY: TEAM
Home: territory primary dominant. Away: light base, territory colors on accents.
Z4
Back — Number / Name
CONTROLLED BY: TEAM
Athlete number (WSL font, mandatory). Name bar. Optional secondary sponsor strip.
04 · HOME & AWAY KITS

KIT SYSTEM

Both kits must be submitted to WSL for approval before the season start date. Late submissions result in default kit assignment.

HOME KIT
WSL
17
PUNJAB
AWAY KIT
WSL
17
PUNJAB
Example: Punjab franchise · Home #FF6B00 · Away white base
HOME
AWAY
MAIN BODY
Territory primary color
Light / white base
SHOULDERS
Territory secondary color
Territory primary color
COLLAR/CUFFS
Territory secondary color
Territory primary color
SHORTS
Territory secondary color
Territory primary color
WSL BADGE
Teal version on dark bg
Dark version on light bg
KIT CLASH
Away team always changes
WSL Technical Delegate decides

Both kits submitted to WSL for approval before season start. Late submissions result in default kit assignment by WSL.

05 · APPROVAL PROCESS

KIT APPROVAL

01
SUBMIT DESIGN
Franchise submits full kit design pack (home + away) to WSL at least 30 days before season start.
02
WSL REVIEW
WSL Technical team reviews zone compliance, color accuracy, badge placement, and sponsor sizing.
03
APPROVAL
Approved kit locked for the season. Changes require written WSL approval and 14 days notice.
BUILD YOUR BRAND

YOUR COLORS.
YOUR KIT.
YOUR IDENTITY.

Download the full WSL Kit Specification document and apply for your franchise territory.

FULL REGULATIONS ↗APPLY FOR FRANCHISE ↗